Listing 1 - 10 of 607 | << page >> |
Sort by
|
Choose an application
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet.
Choose an application
Industries --- History
Choose an application
Choose an application
Choose an application
Industries --- History
Choose an application
Choose an application
Choose an application
Choose an application
Choose an application
This publication provides economists and researchers with a unique source of comparative data on trends in the services sector. It includes annual national accounts statistics on output (gross value added) and employment in service activities for all OECD countries. Data are shown from 1989 to 1999 at the finest level of activity detail available to OECD from national sources. The publication is designed to provide analysts with series containing information on trends in the sector and to help statisticians improve the comparability of these statistics. Also available on CD-ROM and on line a
Listing 1 - 10 of 607 | << page >> |
Sort by
|